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NewWave Launches a Major Advertising Campaign
NewWave Consulting Group, Inc. announced
a major advertising campaign designed to broaden NewWave and TimeReporting.com brand
awareness at a national level. The six month campaign was designed by ScreenVision
and will utilize their large domestic network of movie theaters.
Cinema advertising is a dynamic medium offering the opportunity to reach target
customers in a distraction-free, compelling environment and is an essential part
of our overall media plan”, stated Claudio Girolami, NewWave Vice President and
Managing Partner.
The NewWave campaign will run in the nations top ten markets on over 8000 movie
screens. “As a small regional information technology company, we need to expand
the NewWave and TimeReporting.com brand awareness and we believe that we can accomplish
this, in part, through one of the fastest growing ad mediums.”
About Screenvision: Screenvision is a worldwide leader in cinema advertising and
represents 50% of all available-for-advertising screens in the U.S. Screenvision’s
unparalleled network of over 13,500 screens reaches 91% of all U.S. DMA’s. Screenvision
is the only cinema advertising company fully-positioned to deliver on-screen advertising
and in-lobby marketing solutions on a national, regional and local basis.
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